The advisors we point you to when you're working out your go-to-market — whether or not you're ready to hire.
Cybersecurity is one of the most competitive industries in the world, and there's no one-size-fits-all go-to-market strategy. It's one reason turnover runs so high in our space, and turnover costs time and revenue. The best recruitment outcomes happen when there's a solid go-to-market plan the founders and board agree on. That's why we partner with industry veterans who have helped shape go-to-market strategies that worked. If you're working out your go-to-market — whether or not you're ready to hire — these are the people we point you to.
Advisors we work with
Go-to-Market Advisory
Charles spent 25 years leading go-to-market in cybersecurity, including four cyber CMO roles and founding-team seats at Virtru and Sonatype. He was CMO at ThreatConnect through its acquisition. He now runs CyberG2M Advisors, where he helps cybersecurity companies find where their go-to-market is losing efficiency and fix it, from diagnosing the plan to spec-ing the leadership roles that carry it.
A go-to-market advisor we know and respect. If you need an assessment of your go-to-market, or help thinking through your plan before the hire, he's who we send you to.
Once the plan is set, we recruit the leaders who carry it — from executives to senior individual contributors across North America.
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