The Cliff Series · Part 6

Most GTM hires happen in the six to twelve months after a round closes.
That window is consequential; it’s when the team scales fastest, and the hires made in that period shape the path of the company’s growth toward the next milestone.
It’s also the period where recruitment gets the least deliberate attention. Funded companies enter this stage with extensive research and planning behind the product, the capital strategy, and the market. Execution level recruitment planning tends to be an afterthought.
Ok, it’s time to hire. Let’s post JDs, have someone screen applicants, and pass along to hiring managers.
The challenge is that the “top talent” every one of them wants is being chased by multiple companies that received funding in the same window.
A reactive process in a competitive market misses the top tier GTM operators, and then comes the realization that the JD wasn’t pulling its weight. The whole hiring plan was a miss and we need to start over. Meanwhile competing companies are cruising along.
The point of failure isn’t candidate availability, it’s just that recruitment planning never happened. All the things investors will track like milestones, deployment, and ARR are being driven by hires that never landed.
A disciplined process challenges assumptions and provokes real thinking about what is needed and why. That work sets the team’s operating bar for years, and some of the patterns investors rely on to gauge healthy operation come from it.
The window doesn’t stay open long. Hiring discipline is the most underrated factor that leads to a successful round.
This is the sixth piece in a series on how cybersecurity vendors build GTM teams. Earlier pieces cover the market math behind the talent pool, the two standards of recruitment, recruitment vs. hiring, where hires fall apart in the interview process, and reaching Tier 1 talent.
Insights on cybersecurity recruitment, talent strategy, and the cyber vendor landscape.
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